That was the last equation made by Einstein and also his last words. NOT. Nevertheless, because of technology, all actions these days take place on a global scale, ( sales, transactions, trips, professional meetings, etc). However there is one aspect that remains strong and diverse and it is known as Culture.
Culture is the reason why we travel. We look for something different. The process of meeting “different” though is a two-faced story. When you travel to meet new cultures and national mentality, you pay money in order to accomplish it. In other words you are the client. The airplane company, the hotel, the restaurant you will visit will respect your “weird behaviour” (culture), as a projection of high levels of professionalism. And this is what clients expect from you when the situation will be vice versa.
If you are an entrepreneur these days, you need to respect the cultural differences of your patrons, clients (audiences), colleagues and employees. In your company today there exists a micro-representation of the whole world and you need to preserve a balance line. How you do it? RESEARCH.
If you have the money, buy statistics from the companies that provide them, (Euromonitor, i Mentor, etc) and learn. If you don’t, travel and compose your own qualitative or quantitative research. If you don’t have any money for tickets, go online. Create online surveys and questionnaires and use social media, blogs and any other online mean to achieve it. But find a way to learn. Information is power and you need it. If you want to ask for funding from a Japanese funder, learn everything about his culture in order for you not to face stupid pitfalls. You will make mistakes during your negotiation for sure. There is no need to make stupid ones though.
PS 1: Ask the elders, they know more
PS 2: Close your mouth, open your ears